Why We’re Different
In a nutshell, we’re about 3 things:
Delivering the right product, at the right price, at the right time – every time. We’re about exceptional, value-for-money creativity & service.
But the “product” is more than your logo or brochure. For us, it’s about delivering a great experience for our clients. We are a creative team that is honestly passionate about design and about using our talents to create surprising, intelligent solutions that generate results. We’re a hands-on team, so we’ll be right there in the trenches with you to understand your brand and needs.
But we’re also different because Bad Apple is a family. We are a company that is absolutely focused on our staff and their development and happiness. We are transparent. We are fair. We reward awesomeness. And we have a “No Dicks” policy. We won’t work for unpleasant people, and unpleasant people certainly can’t be a part of our team. This looking to create happiness from the inside-out has a knock-on effect for our clients. We’re happy and so we work hard. You’re happy because you get results. Hey! Everybody’s happy!
The name Bad Apple was chosen after a lot of brainstorming and discussions about what we wanted the new business to represent and stand for. We had long talks about what we did and did not want to be. As a team, we absolutely know how to shake things up and get clients noticed. We wanted to be known for that “disruptive” ability of challenging the status quo, and we wanted to attract clients that were not afraid to push the bubble and try new, sometimes scary ideas. Eventually the name Bad Apple was chosen for that exact reason. It could have been a potentially bad choice because of the negative connotations associated with the expression. We decided to embrace it though and live our ‘chaos creating” ethos! What better way to show people who you are and what you can do than by actually doing it! We took the expression and made it our own. Our Bad Apple stands for rebellious, rowdy, attention-grabbing, can’t-ignore-me design. It’s what we do for our clients. It’s what gets them noticed amid the clutter of a thousand other brands and drives their sales.
The Bad Apple Manifesto
If it’s not fair to everyone involved, it’s not viable. Client’s need a good deal. So do we.
Complacency is Bad.
“Good” is not good enough. Exceptional is achieved by finding every possible solution and then, and only then, choosing the best, most suitable solution to the problem.
No unpleasant clients. No unpleasant staff.
Love what you do. Do what you love. This will always set you, and us apart.
Pass on knowledge. Pass on success. Give credit where credit is due. Help those that need it.
Use it where it works.
Listen & Put Yourself in Their Shoes.
Hearing is not listening. Learn to be a good listener. Only then can you fully understand.
Build Your Visual Vocabulary.
“Inspiration is everywhere. If you can’t see it, look again.” – Paul Smith
Awesomeness is a result of Love. “Awesomeness puts creativity front & centre”- The Awesomeness Manifesto
Always ask: Is it good for everyone involved? Will it harm anyone or anything? If the answer is “no”, move on.
“You’re never fully dressed without a smile.” – Annie
We Build Unique Brands That Tell Your Story.
We are a boutique design studio. We are brand builders. Storytellers. Innovation engineers. Creativity cooks. We are lateral thinkers. Strategy authors. Experience creators. Content publishers. We are a family of creatives that honestly cares about you and your business. We are specialists working together to create compelling ideas. We are Bad Apple and we will always find the most interesting way to tell your story.
- Brand Development
- Experiential & Innovation Marketing
- Digital & Social Media
- Point-of-Sale (Display Stands & Dumpbins)
- Retail & Interior Design
- Content & Copywriting