Quality & Tradition
BERNINA machines are synonymous with Swiss precision. We have a long tradition of focusing on quality and innovation.
How do we achieve these high standards of quality? What innovations have we introduced over the last 120 years? Do you have any ideas of your own for how we can further enhance our products? If you do, let us know. We want to be able to meet your needs so that you can realize your creations with enthusiasm.
As an internationally positioned company, BERNINA's declared objective is to remain the world market leader in textile design innovation. To this end, BERNINA aims to produce sewing and embroidery machines that represent Swiss quality and reliability. BERNINA reinvests a large share of its cash flow into product development for this purpose.
BERNINA understands the challenges resulting from rapid changes in the economy, technology, environment and society. BERNINA answers these challenges with innovation, flexibility and motivation. Progress is the most important cornerstone allowing BERNINA to play a prominent role in the world of sewing machines and textile technology. Without new ideas for products and technology, sewing machines would soon be obsolete.
In order to remain an innovation leader, it is important to invest in our own employees. BERNINA knows that well-trained, experienced employees are important factors in the company's success: BERNINA employees embrace these values.
We engineer with heart and soul. You sew with passion and perfection.
BERNINA guarantees quality, so you can turn your ideas into reality. Tula Pink, American quilter and fabric designer, loves her BERNINA 770 QE. “My BERNINA never lets me down.” Tula Pink expects her machine to consistently perform. She loves the proven stitch quality, unmatched reliability and made-for-the-sewist design only BERNINA offers. You will too. The BERNINA 770 QE means to her the "most dependable machine on earth".
BERNINA places great importance on sustainability and the environment in its business practices. Environmental burdens such as emissions and waste are minimized as much as possible.
The BERNINA group considers the preservation of natural resources in all its activities. Resource consumption is avoided and reduced in order to minimize the environmental impact of emissions and waste from all business activities. Any unavoidable waste is recycled or disposed of in an environmentally friendly manner. Natural resources are conserved; even in the planning stages, the environmental aspects of products and organizational projects are taken into account. BERNINA regularly publishes information detailing the environmental performance of the company.
As a family-run company, BERNINA is committed to conducting business in an economically sustainable and future-oriented manner. Thus BERNINA reinvests a large share of its cash flow into the development of new products.
Sewing has a lot to do with sustainability, as BERNINA employees have learned from their steady dialogue with customers. Those who sew for themselves instead of buying fashions or accessories want durability and authenticity. For these individuals, BERNINA manufactures products that are characterized by real value and provide their owners with dependable service for decades.