FitChef

ABOUT US

FitChef Eating Concepts is about eating well, feeling healthy and living life, enabling you to meet your goals. Take responsibility today and start the journey to a healthy lifestyle.

• Are you disappointed with your dieting results?
• Are you FIT but still OVERWEIGHT?

All diets FAIL when you don’t have enough quality prepared food on hand. Hungry people grab quick unhealthy food.FitChef aims to be the leading responsible food brand, encouraging for healthy eating, losing weight, maintaining a the fitness lifestyle and promoting healthy kid's meals.

We will be available countrywide, through our Franchised Network.

A WORD FROM WAYNE KAMINSKY - CEO AND FOUNDER

I came up with the FitChef Eating Concept after a lot of frustration from putting in massive amounts of exercise and still being overweight. But worse than not meeting fat loss goals, I wasn't healthy... I seemed to live on antibiotics and was continually buying every supplement that had "Immune Booster" on the label. I eventually found the answer... food is an investment and if I don't have a fridge/freezer full of excellent, ready-to-eat meals, then I would resort to eating unhealthy, processed, high carb, refined bread. Preparation is the key.

EXERCISE DOESN'T EQUAL THIN

I have been very active for a long time now and have taken part in everything from the Cape Epic, Sani2C, to 320km 1-day rides, full & half IRONMAN, running, swimming, body building and hardcore bikram yoga. I figured that by doing up to 25 hours a week of training, 12 hour IRONMAN training sessions and up to 50 hours effort in 1 race week, that I would seriously have lost all fat and been immensely healthy, but I wasn't.

THE PENNY DROPS

We need to stop outsourcing our eating decisions to 'experts' with big advertising campaigns, by companies with hidden marketing-only agendas. Start reading labels and making up your own mind about things... ask questions. Even if the product says no preservatives or flavour-ants you should read the label and ingredients list... if you don't recognise the ingredients then how can you trust what you are eating.

We promise that our ingredients are things that you will recognise... like butternut, cauliflower, beans, water, onion, courgettes, tomato, chicken breast etc. NOT things like Stabilisers, Emulsifiers, Beef Flavours, Acidifying agent, Natural Colourants etc. That just makes common sense - Naturally Better!

FITCHEF FOOD

You will notice that our meals are NOT filled with large amounts of cheap ingredients (like refined flour pasta or cheap rice)

Instead we focus on:

• Quality ‘nutrient rich’ food like fresh vegetables
• Organic options where possible
• No refined or bleached products
• Interesting variations on recipes with far healthier options
• Little or no dairy
• No high GI carbs (as far as possible. There is a place for fast releasing carbs, but not as the basis of your lifestyle)
• No preservatives

SERVICES

• Weekly Meal Plans
• A wide range of food available to your needs
• Health Programmes
• Eating Programmes
• EatClean Ethos
• Lunch @ Work
• Corporate Wellness Day
• Before & After Photography Days
• The Body Challenge
• Fitness