Sanlam Life Limited
Monday | 08:30 am - 05:00 pm |
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Tuesday | 08:30 am - 05:00 pm |
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Wednesday | 08:30 am - 05:00 pm |
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Thursday | 08:30 am - 05:00 pm |
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Friday | Closed | 08:30 am - 05:00 pm |
Saturday | Closed |
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Sunday | Closed |
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Public Holidays | Closed |
NEWS BLOG
Good marketing leads to sales
24 April 2017 by Jannie Rossouw
In order to properly address this subject, we first need to understand the difference between marketing and sales.
Marketing drives the demand for a product or service; Sales fulfil the demand and create relationships with clients.
The recommended basic elements of every marketing mix are as follows:
• A brochure (electronic and print)
• Website (do search engine optimisation, apply Google Ads and doing search word campaigns)
• Advertising (using the most suitable media options such as Think Local)
• Public relations plan
• Sponsorships that are suited to your target market
Here are a few alternative marketing elements to consider:
• Marketing non-competitive products and services to your client base in collaboration with other businesses (while they do the same for you)
• Thank clients for business (email, phone calls, discount on next transaction)
• Do after-sales service assessments, at the same time asking for referrals
• Give away samples to introduce clients to your product/service
Your marketing mix should deliver the following results:
• Creating awareness of your product/service and business
• Creating a 24/7 presence of your business
• Educating your clients on your product/service
• Creating credibility and giving clients peace of mind that your business will deliver on promises made
• Showing that you understand the needs and requirements of your target market
• Creating qualified referrals (in most cases this is a by-product, but you can launch campaigns primarily aimed at lead generation)
The well-known American writer and speaker Zig Ziglar once said: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” These obstacles can be removed only if the marketing and sales functions are working together.
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ABOUT US
As leaders in the creation and protection of wealth, Sanlam has the opportunity to make a positive difference. Ours is a heritage of believing that everyone and everything can be worth more, and from this comes a sincere desire to help people live their best possible lives.
What we do goes above and beyond expertise, insight or intelligence. Ours in an approach that embraces an underlying ethos of respect for what we are entrusted with as a financial partner. It’s a respect for our clients’ money, but also for what went into earning it and what can be made of it. We see ourselves as stewards of a life’s work and don’t take this lightly. We’re committed to creating lasting value and determined to do what we do very, very well.
We are Wealthsmiths
Sanlam Life Insurance Limited is a Licensed Financial Services Provider and a Registered Credit Provider.
Mission
Sanlam’s vision is to be the leader in wealth creation and protection in South Africa, leading that process in emerging markets and playing a niche role in developed markets.
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