Case Branch
0185811000/0185811192, 37 Voortrekker Street
Humansdorp, Eastern Cape
AgriFriend Case Logo


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Your review here
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by Tatiana B.
(9 Aug 16 @ 11:39 am)

My husband deals with AgriFriend monthly for farm equipment. This is the one company I find him never to complain about. I only know that they are attentive to your needs and are always ready when we need a call out after hours when there is a break down. I give them 5 stars without a second thought.

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by Think Local
(6 Jul 16 @ 1:35 pm)

In recognition of a long-standing business relationship, Think Local would like to kick start reviews for this business. In the years we have dealt with AgriFriend and his team, we have found this business to operate with a high level of integrity and friendly disposition. This is rare and worthy of praise in an economy that keeps most businesses under stress. Thank you most sincerely for your support, and we hope the community comes forward with many more positive messages.

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Agrifriend Group has two equal shareholders, Jannie Louw and Hennie Gous. Both have a significant history in agricultural businesses.

The company Rovic Leers Kby was acquired from Mike Louw in August 2012 after he had managed it for 30 years.

Since May 2013 Rovic & Leers, as well as the Landini agency in Cradock and Humansdorp, were acquired from Gerrit Potgieter. The company was 29 years old at that stage.

Meanwhile another branch opened in Douglas in the Northern Cape and in Golden Valley in the Eastern Cape.

Our company has vast knowledge and experience, with a well established clientele base.

The group also has an agency for Duncan planters and Robinson hoppers (New Zealand) and the Husqvarna product range.

The above are operated from the company Agrifriend Equipment, which is a wholly-owned subsidiary of the Agrifriend Group.

Agrifriend Energy is a fully-owned subsidiary that focuses on precision farming equipment for the farmer (e.g. Trimble GPS equipment), solar and renewable energy equipment as well as telecommunication equipment in the field of agriculture.

Agrifriend Namibia is our subsidiary company that distributes the Landini and McCormick tractor range in Namibia as well as various agricultural implement agencies.

Kimech is a level 4 BBEEE company distributing agricultural implements and rendering assistance with training and development in the agricultural and industrial sector.


The group offers new as well as used equipment sales in the agricultural sector as well as comprehensive parts and workshop services.

We offer a 24-hour standby call-out service on parts and workshop services. We are also available for assistance with financing of purchases.

The market is mainly supplied with the Landini and McCormick tractor ranges as well as products like Kuhn, Krone, Seko and various others from the Rovic & Leers stable.


  •  Balers & Bale Handling
  • Bedding & Feeding Equipment
  • Earth Moving Equipment
  • Forage Harvester
  • Ground Engaging Equipment
  • Hardware
  • Haymaking and Silage
  • Material Handling
  • Material Spreading
  • Mulcher- Slasher-Shredder
  • Peanut Equipment
  • Seeding & Planting Equipment
  • Spray Equipment
  • Tractors
  • Vegetable Transplanters